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Schedule of Rates, Taxes, Fees & Charges For The Year 2024- 2025
ADVERTISEMENT DEPARTMENT
 
  Sl. No.   Advertisement Fees, Charges etc.
  Rates of Fees, Charges & Security Deposit
  u/s 202 read with Sec 543(2)   u/s 203   Remarks
  Figures in Rupees.
1(a) For Hoarding / Post / Kiosks / Structures etc. per sq. ft. per year or part thereof
50.00 150.00 See Note (xiv), (xv) & (xvi)
2 For Collapsible Kiosk/Canopy (5'x5') per spot per calendar month (per piece per location)
600.00 2800.00 --
3(a) For Vehicles, having own advertisement, own Delivery Van, Bus Back Panel, Bus Body Panel per sq. ft. per year except digital advertisement
40.00 100.00 See Note (v)
3(b) For Vehicles carrying Board / Painting etc. or any kind of advertisement of others or advertisement on tableau per Sq. Ft. per month except digital advertisement (permission will be given for one month or end of the current month, whichever is earlier).
40.00 100.00 -
3(c) Advertisement on back panel of auto or any other public vehicles per Sq. ft. per month except digital advertisement (permission will be given for one month or end of the current month, whichever is earlier).
30.00 70.00 -
4 For Glow Sign Board (fixed on top of the shop) per sq.ft. per year or per thereof
20.00 90.00 -
5 For Glow Sign Board on portico per sq.ft. per year or per thereof
39.00 105.00 See Note (viii)
6 For Cloth Banner (minimum 6' x 3'), Flex Banner for (3' x 3') Gate, Frame Banner etc. Temporary per sq. ft. per calendar month
10.00 20.00 See Note (vi)
7 For Leaflets/Handbills per calendar month per 1000 pieces
600.00 600.00 -
8 For Umbrella per pieces per calendar month per location
300.00 900.00 -
9 For Balloon per piece per calendar month per spot
300.00 1200.00 See Note (vii)
10 For Cap/Sun Protector/T Shirt per month (1000 pieces)
- 1000.00 -
11 For Audio System (4 Speakers) per month per each set
1600.00 900.00 -
12 For Video Display in public place per TV Screen per month per spot
5200.00 4800.00 -
13 For Car Sticker (maximum 2'x1' per vehicle per year per logo per 1000 cars
1700.00 4300.00 -
14(a) For Poster upto 6 sq.ft. (maximum 3000 pieces) per month
800.00 - See Note (ii) & (iii)
14(b) For Poster above 6 sq.ft. (maximum 4000 pieces) per month
1000.00 - See Note (ii) & (iii)
15 For indicator Board per Sq. Ft. per year of part thereof
50.00 80.00 See Note (viii)
16 For Cinema Slide - Rate per slide per month
- 200.00 -
17 For Cinema, Ad Film/Movie Film Show (Cinema Hall or Local Cable TV) per reel per month
60.00 540.00 -
18(a) For Mobile Hoarding mounted on Heavy Vehicles (300 sq.ft.) per vehicle per year
3,00,000.00 - -
18(b) For Mobile Hoarding mounted on Small Vehicles (like TATA 407) per vehicle per year
1,50,000.00 - -
18(c) For Mobile Hoarding mounted on Small Vehicles (like CHHOTA HATI) per vehicle per year
1,00,000.00 - -
19(a) For Bus Shelter on KMC Board (200 sq.ft. restricted)
30.00 126.00 See Note (xiii)
19(b) For Bus Shelter on other than KMC Board
30.00 126.00 -
20 For V Shaped Hoarding for I&CA Deptt., Govt. of W.B.
30.00 126.00 See Note viii
21 For Display on moving Human Body like RAN-PA etc. per person per month
- 1000.00 -
22(a) Display through Cut-Out (non illuminated) per sq.ft. per month
10.00 40.00 -
22(b) Display through Cut-Out (illuminated) per sq.ft. per month
10.00 80.00 -
23(a) For LED digital display mounted at the top of the shop / establishment / fašade of a Mall displaying their name / brand / logo or promoting the products / services being sold by them per Sq. Ft. per year.
- 400.00 See Note (ix)
23(b) For LED / digital displaying boards installed at private and / or Govt. premises for the purpose of displaying commercial advertisement per Sq. Ft. per year.
- 500.00 See Note (ix)
24 For Temporary Lamp-Post Kiosk per sq.ft. per month
- 50.00 -
25 Display through pillars, Box Gate per Sq. ft. per calendar month
10.00 60.00 -
26 For moving vehicles carrying digital Boards, paintings etc. or any kind of digital / LED advertisement or digital advertisement on tableau per Sq. ft. per month (permission will be given maximum one month or end of the current month, whichever is earlier)
- 200.00 -
27 Advertisement Related to Events Like Drama / Drum Beating / Singing Etc.
- 5,200.00For 15 Days -
28(a) Hanger Display (illuminated) per Sq. Ft. per year or part thereof
20.00 90.00 -
28(b) Hanger Display (non-illuminated) per Sq. Ft. per year or part thereof
10.00 50.00 -
29(a) Wall wrap advertisements (Temporary type) per Sq. Ft. per Calender month
10.00 40.00 -
29(b) Wall wrap advertisements (Permanent type) per Sq. Ft. per Calender month
50.00 150.00 -
30 Self-adhesive sticker fixed on glass fašade / window per Sq. Ft. per ear or part thereof
10.00 50.00 -
 
Note :
i) Rates, Fees and Charges etc. for uncovered categories of medium of Advt. shall be decided by the Municipal Commissioner.
ii) Commercial Poster to be reinstated.
iii) Other Posters will not be allowed on certain restricted locations like walls of heritage buildings, heritage zone & no hoarding zone, Govt. Offices, Corporate house, Hospitals, Educational Institutions & any public utility institution etc.
iv) Wall painting is not permitted. If there is any, a fine of Rs. 400/- per Sqft. per month will be imposed. This fine may be imposed upon the Company whose product will be advertised by wall painting.
v) In case of back panel display on Bus/Mini Bus etc.: Minimum Size 6'X3'=18 Sqft.
vi) In case of cloth banner: Minimum Size 6'X3'=18 Sqft. and in case of Frame Flex banner: Minimum Size 3'X3'=9 Sqft.
vii) In case of gas balloon, no objection certificate from the Airport Authority is required.
viii) Base Land utilization charges will be collected @ Rs. 1870/- per sq. ft./per year or part thereof for permanent Indicator Board/Glow Sign Board on Footpath, Portico, Pillars & other permanent structure bearing advertisement fixed on KMC Land, if permitted by KMC (in case of Indicator / Glow Sign Board fixed on private premises no L. U. C. is to be charged subject to the permission of landlord). In case of permanent display Advertisement fees charges etc. will be charged proportionately on the basis of sanctioned date. .
ix) Rate for Laser / LED u/s 202 & 203 will be Rs. 400/- and or Rs. 500/- as the case may be per sq. ft. per year Land Utilization Charges will be additionally charged when Advertisement is fixed on KMC Land.
x) For Tri display rate will be Double the usual rate u/s 203 (1).
xi) Advertisement on Gantry (across the road) : Twice the normal rate u/s 203. All demands will be raised quarterly and are to be paid quarter wise in advance within 10th of the 1st month of the quarter (i.e 10th April, 10th July, 10th October, 10th January).
xii) Base Land Utilization Charges will be collected @ Rs. 1,10,000/- per year or part thereof for Bus Shelters, if permitted by KMC.
xiii) In case of existing Hoarding no permission fee is required.
xiv) Within Kolkata City Proper size of Hoarding is restricted upto 800 sq.ft.
xv) No Hoarding above 800 sq.ft. will be permitted within KMC area except E M Bye Pass including Service Road, P C Connector up to 4 No. Bridge, R B Connector up to Booster Pumping Station & Bosepukur.
xvi) The vehicle are lowed to be remain standing or parked at a particular place for a duration of 30 minutes maximum. If any objection / complain received from the Traffic Police Authority regarding such standing / parked vehicles causing traffic distraction etc. then the vehicles are required to be relocate any other place immediately and no refund of advertisement fees, charges etc. already deposited in this regard will be made.
xvii) Security Deposit
 
  Sl. No.   Description   Security Deposit (in Rs.)   Remarks
1 Any kind of temporary advertisement for publicity / promotion of any social culture, environment or alike programmes 5000.00 Security deposit to be deposited in the form of demand draft only during the application (*)
2 Any kind of temporary commercial advertisement other than the programmes mentioned at Sl. No. 1 above 20000.00 -
      
* Security deposit will be refunded upon fulfillment of the following conditions :
      
1. The Advertisement for which permission is given have been erased, removed or taken down by the agency within the 7 (seven) days after expiry of the permission and / or license.
2. Upon application of the concerned agency within the 7 (seven) days after expiry of the permission and / or license along with photographs of before and after removal of such advertisement with date, location (latitude & longitude).
      
However, if it is found that:
      
       i. After 7 (seven) days of expiry of the permission, the advertisement are not erased, removed, taken down by the advertiser           and / or
       ii. Advertisement have been put up beyond the permissible size and / or number and / or
       iii. Advertisement have been put up at street / locations other than permissible street / location and / or
       iv. Advertisement have been mounted on trees or any kind of Flora and Fauna, and / or
       v. Advertisers and / or concerned advertising agency contravening the provisions / regulations of KMC Act. 1980 and Kolkata           Municipal Corporation (Advertisement Policy), Regulation 2022, then -
   
             a) The Security Deposit deposited along with the applications will be forfeited by the KMC; and
             b) An amount equivalent to the Security Deposit will be charged as a fine to ehe concerned agency.
             c) An amount equivalent to the Security Deposit will be charged as a fine to ehe concerned agency.
             d) Notice imposing fine u/s 203(8) of KMC Act, 1980shall be served to the agency / advertisers whose advertisements are                  going on treating such advertisement are unauthorized and illegal.
             e) Failing to pay the fine as mentioned at (b) above, the agency and its proprietor / directors etc. will be blacklisted for                  participating in any advertisement related issues in the Kolkata Municipal Corporation with the approval of the competent                  authority.
      
B. For non-commercial advertisement (other than advertisements of Central Government and any State Government) including religious advertisements against which formal permission is given without charging any fees, charges etc. on advertisement :-
 
  Sl. No.   Description   Security Deposit (in Rs.)   Remarks
1 Non-commercial advertisements (other than advertisements of Central Government and any State Government) including religious advertisements 5000.00 Security deposit to be deposited in the form of demand draft only during the application (*)
      
i. After 7 (seven) days of expiry of the permission, the advertisements are not erased, removed, taken down by the applicant and / or
ii. Advertisements have been mounted on trees or an kind of Flora and Fauna, and / or
iii. Applicant contravening the provisions / regulations of KMC Act, 1980 and Kolkata Municipal Corporation (Advertisement Policy), Regulation 2022, then -
      a) The Security Deposit deposited along with the applications will be forfeited by the KMC; and
      b) An amount equivalent to the Security Deposit will be charged as a fine to the concerned agency.
      c) Advertisement Department shall remove those advertisements by their own and such cost of removal shall be recovered from the          applicant concerned.
      d) Failing to pay the fine s mentioned at (b) above, The Kolkata Municipal Corporation may reserve the right to refuse any application            from that applicant seeking permission for putting up advertisement in future and decision of the Kolkata Municipal Corporation in            this regard shall be final and bound to all.
      
Note :-
(xviii) Permission may be given subject to fulfillment of the following conditions :
      
      a) Production of No Objection Certificate from the owner(s) of the premises / building where the advertisement shall be fixed.
      b) Such advertisement shall not block the natural light or circulation of air / ventilation to any door, window, and passages of the       building.
      c) There shall be no supporting structure behind such advertisements
      d) For such type of advertisements, it should be purely non-illuminated in nature
 
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