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1. What are the key activities of the department?
2. What are the contact details of the Advertisement department?
3. How can I apply for an ad-spot? Can you describe each step in the process, documentation & turn-around-time for each step?
4. What can I do if there is excessive delay in my getting an ad-spot in spite of providing all the documents as specified?
5. What are the rules regarding hoardings?
6. What can I do if I notice obstructions to my hoardings such as tree branches?
7. How do I obtain lighting for my ad-spot? What are the charges for the same?
8. Are there regular inspections of ad-spots by KMC?
9. What should I do if I notice ad-spots that are a public nuisance or objectionable?
10. How do I confirm that the ad-spot for my advertisement is authorized and legal?
11. How often will I be billed? What are the components of my bill (license fee, lease etc)?
12. What payment methods are available to me?
13. Who do I contact for grievances regarding my bill?
14. Where can I deposit my payment?
15. What happens if I am late in my payment?
16. Can I pay in installments?
 
 
1. What are the key activities of the department?

The key activities of the Department include:
a. Issuing permission and license for outdoor advertisements
b. Control of nuisance created by unauthorized advertisement
c. Construction and maintenance of bus passenger shelters

 
2. What are the contact details of the Advertisement department?

The entire department operates at 5, S N Banerjee Road, Kolkata 700013, 1st Floor, Room Numbers - 115,116,118.
Contact Number - 22861000, Extension - 2801/2625/2829.

 
3. How can I apply for an ad-spot? Can you describe each step in the process, documentation & turn-around-time for each step?

1) For banners, posters, umbrella, leaflets, carts, balloons, advertisement on vehicles and other temporary advertisements a simple letter on plain paper or letterhead furnishing the details of size, duration, location and number (how many) serves the purpose. The charge will be calculated on the basis of existing budget schedule and normally the permission is issued within next 24 hours.
2) For permanent hoardings on property owned by any individual; or organization other than KMC the following papers are to be submitted :
    a) An application in the format available in the department (Annex A Available Online)
    b) An agreement between the owner(s) of the premises and the applicant
    c) Structural stability certificate from an empanelled structural engineer class II
    d) NOC from the owner
    e) Copy of current tax bill of the premises
    f) Engineering drawing of the proposed structure in triplicate blue print signed by the applicant, the owner of the premises and
       approved by qualified structural engineer.
    g) An affidavit in the prescribed format sworn before a first class magistrate (Annex B Available Online)
3) For advertisement on KMC property an application on plain paper suggesting the proposed sites and blue print plan of the proposed site is sufficient. However such sites are often allotted through tender also.

 
4. What can I do if there is excessive delay in my getting an ad-spot in spite of providing all the documents as specified?

In the unlikely case of such an event, you are most welcome to approach the Manager, Advertising at 22861000, extension - 2801 or the Assistant License Officer at 22861000, extension - 2625 who would do their best to sort out the matter.

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5. What are the rules regarding hoardings?

Hoardings are governed by chapter XIV of KMC Act 1980 salient rules are :
a) No structure can be erected for the purpose of advertisement without prior permission and license from KMC and without paying the taxes thereof.
b) No advertisement can be made causing obstruction to natural light and flow of air and movement of pedestrian and vehicular traffic.

Please note that KMC is empowered to demolish, deface, and pull down any structure erected for the purpose of advertisement, which contravenes the rules.

 
6. What can I do if I notice obstructions to my hoardings such as tree branches?

In case a tree obstructs your hoarding, please do not trim it yourself. This will lead to cancellation of your license. Please inform the parks and square department of KMC who will look into the matter. If trimming is not possible, you may apply to advertisement department for shifting of hoarding. If obstruction is due to any other hoarding please inform advertisement department by lodging a complaint.

 
7. How do I obtain lighting for my ad-spot? What are the charges for the same?

Lighting to be obtained from CESC after payment of illumination charges to KMC. See schedule of charges and taxes for applicable fees (Annex C Available Online).

 
8. Are there regular inspections of ad-spots by KMC?

Yes. Each hoarding has an identification number and periodic inspections are carried out.

 
9. What should I do if I notice ad-spots that are a public nuisance or objectionable?

If you notice objectionable advertisements, please inform advertisement department over phone or by a letter. In case of phone please furnish your own particulars. In case of a letter you may simply furnish the location of the site without disclosing your identity.

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10. How do I confirm that the ad-spot for my advertisement is authorized and legal?

Please enquire with the advertising department

 
11. How often will I be billed? What are the components of my bill (license fee, lease etc)?

Payment of tax and fees are to be made prior to display. Subsequently periodic demands are raised by KMC. Frequency of payment and renewal of license is given in the tax schedule (Annex C Available online).

 
12. What payment methods are available to me?

Payment may be made in cash, bank draft or cheque (cheques are accepted only from Government institutions and its undertakings) in favor of the Kolkata Municipal Corporation payable at Kolkata.

 
13. Who do I contact for grievances regarding my bill?

You are most welcome to approach the Manager, Advertising at 22861000, extension 2801 or the Assistant License Officer at 22861000, extension 2625 who would do their best to sort out the matter.

 
14. Where can I deposit my payment?

You may make your payment at the departmental counter which is at first floor of 5, S.N. Banerjee Road, Room Number 118 and at all the e-Kolkata Centers. Please refer to KMC official website for location of these e-Kolkata centers.

 
15. What happens if I am late in my payment?

It is strongly recommended that you make your payments on time. In the event of delays in payment, your license will lapse resulting in the demolition and/or defacement of the display and/or a penalty to the tune of three times the usual taxes will be applicable. Please refer to relevant provisions in KMC Act,1980

 
16. Can I pay in installments?

Unfortunately there is no provision for payment in installments

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